Colgate’s Hello Smile Line Launches CBD Toothpaste
Cannabidiol has for quite some time been present in a variety of personal care products — from creams and oils to makeup and soaps. In October 2019, Colgate launched a line of dental care products infused with hemp seed oil — dental floss, mouthwash, and toothpaste — and has now decided to venture into the world of CBD with a newly made CBD-infused toothpaste.
Adding CBD to a personal care product is not a groundbreaking novelty by itself. However, these kinds of products give the brand a chance to connect, engage, and educate their users who love CBD products, and Colgate is trying to secure a place on the shelf with its Hello Smile line of contemporary oral hygiene products. The CBD line includes fluoride and fluoride-free toothpaste, fluoride-free charcoal toothpaste, fluoride and fluoride-free CBD-infused mouthwash, and even CBD lip balms.
There is also an interesting study from January 2020 that investigated whether oral care products with CBD were better than the regular ones when it comes to reducing plaque (responsible for cavities), tooth decay, bleeding gums, and tooth loss. The study came to some amazing findings — dental care products with cannabinoids are actually more effective than the standard oral care products in fighting plaque!
It seems that CBD dental care is not only a current trend but it can also be more helpful in maintaining good oral hygiene than regular toothpaste and mouthwash. Colgate’s CBD oral care line is exclusively sold at Ulta Beauty; whether it will be as successful as other CBD-infused personal care products, and whether other dental care companies will follow suit, remains to be seen.