Star Buds Becomes First-Ever Sponsor of Ultimate Disc Team
The multi-state operating cannabis business, Schwazze, announced that its dispensary in Colorado, Star Buds, became the first cannabis brand to have its logo on the jersey of the state’s first professional ultimate disc team.
The company hopes that other brands will follow suit by accepting cannabis in professional sports.
The Summit, the newest team to join the American Ultimate Disc League, will play its opening game at Peter Barton Stadium (the University of Denver). Two of the Summit’s home games will be shown nationally on FOX Sports.
Although this sponsorship represents a historic move in the state of Colorado, Schwazze is not the only cannabis company to sponsor a sports team.
For example, in 2018, the Las Vegas Lights of the USL signed a partnership with the NuWu Cannabis Marketplace. Mendi, a CBD brand created by Megan Rapinoe’s sister, Rachael Rapinoe, has sponsored two teams in the National Women’s Soccer League.
In 2020, the brand also became a major CBD partner of The Premier Lacrosse League.
Cannabis brands are also popular on the basketball field. Namely, in 2019, Ice Cube’s Big3, a three-on-three basketball league, signed a sponsorship agreement with cbdMD.
The league, which is made up largely of former NBA players, also permits its participants to use CBD for pain relief.
In 2019, the Ultimate Fighting Championship joined forces with Aurora Cannabis to research how CBD affects its athletes, whereas, in 2021, UFC announced that it had inked a five-year contract with Love Hemp Group PLC.
On that note, the UFC president, Dana White, revealed that the organization had spoken to Johns Hopkins University about the use of psychedelic therapies to help its fighters.